TakePRIDE was a 2-day event held in New Delhi, which brought together leaders and motivational speakers from various fields, along with Young Indians from all over India.
We were inspired by the TakePRIDE logo and used the thumbprint as part of the branding to highlight the individuality of each speaker, and each individual in general. We took the theme further by focusing not only on taking pride, but also courage, hope, strength, inspiration and more, and incorporated it in the flyers and videos designed and conceptualized by us.
The designs were simple, using black as a dominant colour with the main focus on words. The event design was colour coded and there were two installations. One installation stated an interesting fact about each state of India, and members were supposed to put their thumbprints on the state that made them most proud. The second installation covered some questions on recent news and people had to write their opinion.
‘It has been a pleasure working with Design Piñata. It’s truly amazing to see the dedication, motivation, coordination, spunk and zeal amongst the team! One can see a whole lot of warmth and love in each and every project which is completed as per the brief and the Design Piñata touch is very evident – which is amazing.’ – Riddhima Himatsingka, Young Indians