Add some spice

Logo design and packaging for Food Illustrated.

The logo focuses on typography. FOOD is contained in a chopping board-like box with D appearing as a handle, and the Os with minimal lines, show a pan and a fruit. A bold, straight font is mixed with a handwritten style type to give the brand its unique signature, backed with solid pastel stripes.

The packaging further extends the brand identity – highlighting the unique source of the product, i.e. volcanic soil.