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Logo design and packaging for Durrung.

The logo is purely type based, using a bold d, to highlight the brand and increase brand recall.

The packaging design incorporates a combination of illustration and imagery, with the main emphasis on the logo and brand name. The design is clean and simple, with an aspirational feel to it – such that it seems attractive to a wide audience and yet has a luxurious look to it with the use of rich, dark colours.

Durrung mockup