Going back to the roots

Logo design, brand identity and packaging for Beej.

Beej focuses on Ayurvedic products made naturally in the tribal areas of Orissa. The brand believes in putting the indigenous owners of these ancient lands in the heart of its ideology, and connecting itself to the land.

The logo is inspired from tribal paintings. The figure, simple and geometric, shows a farmer holding a seed as the nurturer, and in juxtaposition; the tree embracing him. Bold and striking earthy colours are adopted from the mineral colours used by the tribals in their paintings and the packaging highlights the raw, organic nature of the brand and its products.

‘It has been a pleasure working with Design Piñata. A vibrant team located in Kolkata, they are constantly pushing the boundaries of the norm in the art and design world.’ – Mrinalika Bhanjdeo, Founder